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Marketing viral definition pdf

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During a tough economy, it is important to focus on building relationships rather than sales, and aiming at individuals instead of groups.
"Everyone's an influencer: Quantifying influence on Twitter" (PDF).
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A b Subramani,., Rajagopalan,.Depuis le développement d, internet et la démocratisation du haut débit, on a pu voir se développer de manière exponentielle ce nouveau phénomène.Oxford University Press Petrescu,.17 Astroturfing Of all the guerrilla marketing strategies, Astroturfing is among the most controversial and has a high risk factor for the company marketing the product or service.5 The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaignsmarketing strategies that advertise a product to people without them knowing they are being marketed.
Etymology and origin The term "guerrilla marketing" is traced to guerrilla warfare, which employs atypical tactics to achieve an objective.
15 Grassroots marketing Grassroots campaigns aim to win customers over on an individual basis.

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