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Viral marketing types methods and barriers


viral marketing types methods and barriers

For example, the old brand could revisit their old advertisement and turn it in a new way.
27 The original idea -conduct online focus groups The original idea was to create a virtual focus group exploiting theopportunity of an international online social network,.
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The purpose of a focus group is never to examine a wide range oftopics in one study but to concentrate on one or two concept or objects and discussthem more in detail (Hoyle, Harris and Judd 2002).He has written, that this network continues to seven or eight levels before the campaign blurb discount codes april 2015 fades out.Another trend could be a possible way to communicate; the back to basics is quite the contrary of the viral concept very.0 but it could be a new way to do an old thing with some old fashion viral campaigns.The habits of consumption evolve with the trends and now consumers wants to be more involve in the buying process.Dove Evolution Video Part of a campaign by Dove, this video showed how models beauty is often artificial, and really struck a chord with its intended audience of female viewers.This is a viral marketing campaign example consisting entirely of brand interaction for the purpose of entertainment.Environment: The environment is crucial in the rise of successful viral marketing small changes in the environment lead to huge results, and people are much more sensitive to environment.
The consumer is satisfied about the attention paid, and the Company has instantly feedbacks from the customers and sees what is wrong or not.




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